When to Rebrand

Rebranding Your AEC Firm- How to Know When It Is Time

Spokane Convention Center, 334 W. Spokane Falls Blvd


Member: $25.00
Non-Member: $40.00

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Please join us on Thursday, March 8th as Marketing Associates of Spokane unveils the result of our year long rebranding process. Then hear from Rick Hosmer, of Klündt | Hosmer, as he shares over three decades of rebranding insight and tackles the questions- How do you know when it’s time to rebrand your AEC firm?

In the presentation Rick will answer: 

  • Why your AEC firm should regularly review the communication of its name and logo
  • How to benchmark your organization’s image against your competition
  • How to determine if your current logo is effective
  • What to do to improve the communication of your firm’s brand image for stronger awareness and better positioning

About Rick Hosmer

Rick Hosmer is partner & chief marketing officer at Klündt | Hosmer. As a designer, writer and marketing strategist with over 30 years of industry experience, Rick helps clients attract new customers, alleviate sales challenges and get ahead of their competition. He guides client brand strategy and marketing tactics, developing understandable brand images, clear messaging, strong visual communications and performance-based websites.

MAS members receive free parking. For Non-members, event parking is $8-10 at the Convention Center. Please provide 72 hours notice to receive reimbursement for cancellations.

RSVP per the MAS website by Tuesday, February 6th to guarantee your spot. For more information, please contact Leslie Hebert at

Interested in being a Sponsor? Contact Brooke Giordano at

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When to Rebrand