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January
"Credibility and Likeability in Your Interview Presentation"
If you are competing in the professional services arena, it is not enough to be technically capable. While your credibility must come across with undeniable certainty, that alone is not enough. Your prospective client wants to like you. So how do you convey likeability within the constraints of an interview presentation? The January Marketing Associates of Spokane luncheon will feature a presentation focus on ways you can convey credibility and likeability. Michael Lovas and Pam Holloway, owners of the training and consulting firm About People, will share their knowledge and expertise on the subject. About People works with organizations throughout the United States on the psychology of attracting, connecting and engaging customers and stakeholders.
March
"Higher Education Client Panel Discussion"
HIGHER EDUCATION CLIENT PANEL DISCUSSION Please join the Marketing Associates of Spokane on Thursday, March 13 at the Red Lion Hotel at the Park for a unique opportunity for architects, engineers and contractors to meet with three of the area’s most influential university representatives. Distinguished panel members include: Washington State University
Robert (Rob) F. Corcoran, P.E.
Executive Director Architectural, Engineering, and Construction Services
Facilities Operations Eastern Washington University
Shawn King
Associate Vice President for Facilities and Planning Central Washington University
Bill Yarwood
Director, Facilities Planning and Construction
Facilities Management Department Topics of discussion will include: • Upcoming Projects
• Design and Construction Trends
• Selection Processes and Strategies
• Tips for Working with Higher Ed Institutions A question and answer period will follow the panel discussion.
March
"MAS Vegas Night 2008"
April
"Building Relationships and Revenues - Full Day Seminar"
Networking, Building Relationships, & Retaining Client Loyalty
Morning Seminar: 8:00 am – 11:30 am Networking to meet new prospects is the crucial first step to winning new work. Building solid business relationships that turn new clients into loyal business partners is the key to lasting success. This workshop will provide you with the networking tips as well as guidelines for how to develop bonds that form lasting, satisfying and profitable relationships. Topics include: • Initiating and Maintaining Contact
• Staying in Touch
• Relationship Marketing
• Building Trust / Building Loyalty
• Assessing Client Satisfaction
• Key Account Management Motivating Technical Staff to Market
Afternoon Seminar: 12:30 pm – 3:30 pm Technical staff know how to provide technical services to clients. They may not be as familiar with the marketing and business development process necessary to find new clients. Service marketing requires total firm commitment, and developing a marketing culture among technical staff and encouraging and empowering technical staff to market is key in the current economy. This seminar will discuss techniques and approaches that enable technical staff to embrace marketing and approach business development with confidence. Topics include: • Why Technical Staff Don't Market
• Marketing Skill-Building
• Overcoming Challenges to Motivating Technical Staff to Market
• The Marketing Technical Connection Prices
$75 Member and $85 Non Member for 1/2 Day
$135 Member and $145 Non Member for Full Day
$120 Member and $135 Non Member for Pre-Pay by April 3rd Lunch included in all packages
Schedule
Check-In: 7:30 am
Morning Seminar: 8:00 am – 11:30 am
Lunch: 11:30 am – 12:30 pm
Afternoon Seminar: 12:30 pm – 3:30 pm *Lunch is included with all seminar packages.
May
"Greater Spokane Incorporated - Recent and Future Developments"
Marketing Associates of Spokane proudly welcomes Jeff Severs to speak at our May 8, 2008 meeting. Mr. Severs, Chief Operating Officer of Greater Spokane, Inc. will discuss these and other important topics: • Update and feedback from recent trip to Washington DC
• Key topics / issues / activities of Greater Spokane Incorporated (current and future)
• Upcoming business opportunities and the impact they will have on local firms
• Spokane growth and trends Greater Spokane Incorporated is a 30-person organization whose mission is to accelerate economic prosperity for the greater Spokane region. Mr. Severs assists with all aspects of the organization, but his specific focus is in leading economic development and public policy efforts. Prior to his current role with Greater Spokane Incorporated, he was President and Chief Executive Officer of SprayCool, a company recognized by many organizations for its significant revenue growth.
June
"Conflict and Conflict Management"
Work without conflict is a hobby, according to Malcomb Forbes. As long as conflict exists you might as well learn how to address it, for your sake and others! On Thursday, June 12, spend an hour learning about: - Uses and Abuses of Conflict
- Causes of Conflict and How to Manage Them
- You in Conflict and How to Manage
- Others in Conflict and Tips for Moving Forward
- Misunderstanding or Disagreement?
- Conflict Styles – What to Use When
Marketing Associates of Spokane is pleased to welcome Lunell Haught, PhD, CMC, who will address the subject of Conflict and Conflict Management and give specific recommendations on situations you may find yourself dealing with. To share with her a story or situation that you would like to have her input on you can e-mail Lunell directly at Lunell@Haughtstrategies.com Lunell works with people in organizations to improve their effectiveness and enjoyment. Her use of a practical, straightforward approach has helped earn her the certification of Certified Management Consultant (CMC), a credential one percent of the management consultants in the country have attained. She is a conflict management specialist and teaches that subject, Organizational Theory and Human Resources at Gonzaga University’s Masters in Organizational Leadership program. She has published articles in national periodicals and her work is included in “Stories Trainers Tell” Lunell has presented at conferences including Hawaii’s Conference on Performance Excellence, Washington State’s Public Quality Conference, National Association for Community Leadership, National Association for Quality and Participation (AQP), and the American Planning Association (APA).
July
"Leadership Today"
Anne E. Kirkpatrick, Chief of PoliceSpokane Police Department - Biography
Anne Kirkpatrick was born and raised in Memphis, Tennessee. Her law enforcement career spans 25 years and five police departments. In three of the five agencies she has been the Chief of Police.
In 1982, Anne began her law enforcement career on the Memphis Police Department. In 1987, she moved to the State of Washington, where she joined the Redmond Police Department. In 1996, Anne became the Chief of Police in the small college town of Ellensburg, Washington and in 2001 she became the Chief of Police of Federal Way, Washington, which is a suburb of Seattle.
On September 11, 2006, Anne became the Chief of Police of Spokane, Washington. The Spokane Police Department is comprised of 413 employees. Spokane is the regional hub of the Inland Northwest and boasts being the City that hosted the 2007 US Figure Skating Championships and the NCAA Basketball Tournament.
Anne has a Bachelor's Degree in Business Administration, a Master's Degree in Counseling, post-graduate work in Counseling/Pyschology, a Law Degree and she is a licensed attorney in the State of Washington.
She is also a graduate of the FBI National Academy, the FBI's Law Enforcement Executive Development School, and the former President of the Washington State Chapter of FBI National Academy Association.
On July 10th, she will be providing a presentation on"Leadership." We hope you can join us for this fantastic presentation!Â
July
"MAS Summer Social"
Can you dig it? MAS Summer Social Click Here
August
"Technology Hot Topic - Building Information Modeling (BIM)"
One of the hottest topics in the design and construction world is the use of a technology known as Building Information Modeling (BIM). BIM is the process of generating and managing building data during its life cycle using three-dimensional, real-time, dynamic building modeling software to decrease wasted time and resources in building design and construction. This process produces the BIM, which encompasses building geometry, spatial relationships, geographic information, and quantities and properties of building components.
BIM allows design teams to create virtual reality buildings, producing a model to relay information in three dimensions. This is a substantial shift from the traditional computer aided drafting method of drawing with vector file based lines that combine to represent objects.
It is anticipated by proponents that BIM can be utilized to bridge the information loss associated with handing a project from design team, to construction team and to building owner/operator. By going through this process, each group can add and reference back to all information they acquire during their period of contribution to the BIM model. BIM design method is currently young in its development. BIM capabilities are being offered by several technology providers such as Autodesk, Bentley Systems, Graphisoft and others.
We invite you to join us in listening to Greg Routh and Seth Wilson from Coffman Engineers, and Michael Patrick from INTEGRUS Architecture present a general overview on where BIM is in the industry, how it is being utilized, and other Revit® software packages including Revit® Architecture building, Revit® Structure, and Revit® MEP. Our speakers bios are listed below.
Greg Routh, CAD/BIM Manager, Coffman Engineers
Greg brings 25 years experience in mechanical design of HVAC, plumbing and piping systems for commercial, healthcare, retail and industrial facilities. Along with his design responsibilities, Greg also serves as a CAD manager and most recently, BIM manager. Greg has 20 years experience with CAD software including Intergraph, Microstation, AutoCAD, AutoCAD MEP and Revit MEP. Greg is currently involved with implementing and training of Revit company wide. Greg currently sits on the Seattle Revit Users Group board of directors representing the MEP community.
Seth P. Wilson, Structural Designer III, Coffman Engineers
Seth has over ten years of structural CAD design. He has worked on large and small projects. His experience include: wood framed structures, pre-engineered metal building foundations, multi-level concrete structures, masonry structure design, steel frame structures, precast concrete shop drawings, industrial structural work including: stairs, ladders, platforms, catwalks, crane runways, steel framing, foundations, trenches, pits, etc., and industrial mechanical projects. He is also skilled in other applications such as, Microsoft, Enercalc, Microstation, Solid Works, Revit Structure and AutoCAD. Seth has strong communication and leadership skills, which translate into solid project management skills. Seth has recently gone through Revit training and has worked on multiple projects using Revit Structure, some of which had other project team members using Revit software.
Michael Patrick, CAD/BIM Technician, INTEGRUS Architecture, P.S.
Michael is a CAD/BIM Technician for INTEGRUS Architecture, P.S., a highly diversified and comprehensive full service professional services firm providing full Architectural, Structural, and Interior Design services for K-12, higher education, criminal justice, civic, and commercial clients throughout the world. With over 12 years of drafting experience, Michael has worked in multiple disciplines including architectural, structural, civil and aviation. He is considered an expert with Revit Architecture, ArchiCAD and CATIA as well as AutoCAD. Michael is currently a participant in the group that is standardizing Revit within INTEGRUS as well as assisting users with family creation, design and quality control. Michael is an active member with the Spokane Revit Users Group and regularly helps to facilitate their bi-monthly meetings.
September
"Trends in Integrated Marketing"
Your company can be the leader of your sector locally, regionally, and even nationally!
What is integrated marketing? How can it help your business achieve its goals and how much will it cost you in time and money?
After hearing about the latest concepts in integrated marketing, you could discover that your business is not utilizing all the resources that are out there, or even better, that it already has. Since 1996, Desautel Hege Communications has been helping clients regionally, nationally and internationally use communications to achieve their goals through an integrated marketing approach.
There are ways to market your organization by using what you already have, and some of the easiest, least expensive concepts are still new enough that you have time to put them to use! Marketing is more than just sales; it's managing the reputation and image of your company. This could mean developing a plan that puts your company's experts in front of the right people in the region, to educate, build awareness, and put your company in a position of trust and leadership in your industry. This idea, that your business could be the "thought leader" in your industry, puts your experts in the position to bring forth the knowledge and experience that only your company can offer.
At the September 11th meeting, you will receive:
- Tips and techniques for positioning your company within the industry
- Strategies for stretching marketing dollars through integrated techniques
- Ideas for building a thought leadership program
- How research can help you achieve your business marketing goals
- Case studies of what's worked on a national and international level
From marketing planning and implementation to media relations and from advertising to crisis communications, Desautel Hege Communications specializes in helping clients get results through research, planning and strategy development, creative implementation and measurement. We serve clients in local and state government as well as in industries like technology, health care, natural resources, professional services, manufacturing, banking and not-for-profit.
Michelle Hege and Sara Desautel are with Desautel Hege Communications, one of the region’s largest public relations firms and listed among the top PR firms in the Northwest. The EWU College of Business & Public Administration and the Center for Entrepreneurial Activities recognized Desautel Hege Communications as its Entrepreneur of the Year in 2007.
Bios on the presenters:
Michelle Hege, Partner, of Desautel Hege Communications has worked with many corporations, non-profits and government programs to create effective integrated marketing and strategic communication strategies that help them meet their goals. Michelle holds a Master of Science in Communication from Eastern Washington University and a Bachelor of Arts from Whitman College. She is accredited in public relations through the Public Relations Society of America. Michelle’s community leadership activities include chairing the advisory board for Gonzaga’s Hogan Entrepreneurial Leadership Program as well as serving on Eastern Washington University’s Advocates Board for the College of Behavioral and Social Sciences and Allegro Baroque & Beyond’s Advisory Board. She is also an adjunct professor for Gonzaga University.
Sara Desautel, Account Coordinator, of Desautel Hege Communications has been instrumental in the development of a number of thought-leadership programs, including those for Native American groups, health care programs, and non-profit organizations throughout the state. As a former broadcast anchor, reporter, and producer, Sara has implemented several successful statewide media relations and awareness programs for the agency. She holds a Bachelor of Arts in Communication with an emphasis in Journalism from the University of Washington, and studied at American University, while completing an internship for the Department of Defense in Washington D.C. She was recently selected as an Advisory Board member for the newly formed Greater Spokane Incorporated Emerging Leaders Program.
October
"Join the Discussion: Marketing with Limited Resources, Client Maintenance, and Cool Marketing Tools!"
Have you ever wondered how other companies and organizations are marketing to their clients? Have you wanted the opportunity to discuss ideas with people in the marketing industry? Here is your chance! Marketing Associates of Spokane presents roundtable discussions led by some of the industries marketing and business development experts. Bring your questions and ideas and join the roundtable discussion.
Marketing with Limited Resources
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Where should I start when I have limited resources for marketing and business development?
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How do I make the most of my little time?
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How do I stretch my small marketing budget?
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How do I measure the success of my marketing budget at the end of the year?
Client Maintenance Techniques and Strategies
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What technologies are out there to help me organize my client database?
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How are firms tracking their business development?
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What are some ways to maintain client relationships?
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How do I create a strategy for my current client database?
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How do others measure feedback?
Unique Marketing Materials and Tools
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What are some of the latest materials used?
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What is the most unique giveaway at your firm?
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How do I get my name out there in a unique way?
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Do coffee mugs and water bottles still stand out?
October
"Oktoberfest Party!"
We hope you can join us for our first ever OKTOBERFEST Party!
It will be oompah fun! Join us for music, singing, dancing, toasting, food, and drink.
MAS will be sponsoring a silent BEER / WINE auction to benefit the Ronald McDonald House!
Don't forget your lederhosen (optional)!
November
"Strategies for Leadership Leading to Better Business Development"
Please join us on Thursday, November 13, 2008 for lunch and ideas you can use about important concepts required for best-self leadership and opportunity development. Marketing Associates of Spokane is pleased to welcome Dr. David Dyson, who will present specific recommendations and success stories, including:
The 7 Diamond Organization: 7 areas to Plan, Assess, and Reward to inspire and guide everyone in the organization to contribute to business development and other critical success factors.
Ideas to use plans and habits to align the company leaders, teams, and associates to improve time and focus on business development as well as other areas of performance.
To share a question or topic on which you would like to have his input, you can write to David at David@DysonInstitute.org.
Dr. David Dyson’s professional mission includes helping people and organizations learn and act on common denominators for our best-selves aligned with our organizations. David provides training and coaching to executives, teams, and emerging leaders in organizations to improve planning, leadership development, and performance. David co-authored Professionalism Under Stress and Patriotism in Action with Col. Stretch Dunn (USA Retired) following the “911” attacks to summarize best practices for professionalism, stress, and leadership combining their lessons learned in college, combat, and corporate life. His book in progress addresses “Life Leadership and Legacy.”
Previous publications include Suggestions for Successful Living, The Career Planner, and Presidential Priorities. He is the founder of Life Leaders, which has offered monthly seminars since 1992 on personal leadership, professionalism, planning, and patriotism in action. David’s educational preparation includes: Doctoral degree in Educational Leadership at Vanderbilt, Masters in Management at Birmingham-Southern College, Bachelors in Business at Auburn University; and completion of the Institute for Educational Management at Harvard University. David was named one of the 10 Outstanding Young Citizens of Alabama.
David has been working and living in the Spokane Area this year where he has served as an adjunct professor, executive coach, and consultant in Washington and Alabama. He enjoys his three horses—Patriot, Star, and Legend—and his dog, Samson.
December
"CANCELLED: Celebrate the Season with MAS!"
This year we will be donating food to 2nd Harvest. Please bring food donations and you will be entered in for a Whimsical Wreath Drawing (see photo below)! You will receive one drawing ticket for each donation!
Most Needed Food Items:
Protein
- Peanut Butter
- Canned Meat, Ham, Chicken, Tuna
- Hearty Soups, Chili, Stews
- Macaroni & Cheese, Other Boxed Dinners
- Beans (Kidney, Pinto, Navy, Black, Refried, Etc.)
Fruits and Vegetables
- Canned Fruit and Vegetables
- 100% Canned or Boxed Juices
- Boxed Mashed Potatoes
- Dried Fruit
Grains
Bring your donations and you could walk away with this beautiful, handmade wreath!
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