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January
"Mike Urso, SIRTI"
Mike Urso is a consummate marketing professional for Sirti and is a perfect speaker to communicate the Sirti story, while emphasizing the importance of Sirti’s role in their client’s marketing and business development process. Mike will answer questions regarding how Sirti places new businesses in the community, and if they assist them in locating A/E/C firms and suppliers for tenant improvements, new spaces, office supplies etc. http://www.sirti.org/
February
""Connection starts with Credibility""
The title of his presentation is: "Connection starts with Credibility" and addresses the topics of self promotion/public speaking/credibility. In 1983, doctors told Rich that by thirty he'd be in a wheelchair if he didn't slow down and prepare for a life behind a desk. Determined to live on his own terms, he almost proved the doctors right. At 37, after a full life of sports, outside sales, and speaking, Rich woke up unable to walk. Undeterred, on April 25, 2006, he underwent elective amputation below the left knee, and is back on his feet sharing his message of determination and hope with the world. Rich has experienced tremendous successes and overcome crushing setbacks. Drawing from all areas of his life to share how to recognize and avoid the pitfalls we all come across, he also motivates audiences to see the success we've all experienced, but often are unable to acknowledge and celebrate. Rich brings humor, insight, and inspiration to his audiences, whether he is speaking on personal motivation and goal setting, the intricacies of sales and customer service, self-promotion and marketing, family dynamics, or coaching speakers of every type.
March
"Coffee and Contacts"
Marilee Wallace is the quintessential marketing and networking representative for the small business. As Director of Marketing and Sales for the Coeur d’Alene Chamber of Commerce, she has assisted hundreds of businesses understand the value of marketing collaboration and the ‘art’ of networking. Born and raised in Spokane, Marilee moved to Coeur d’Alene in her early twenties and founded a small and successful software company. In the late 90’s she sold her company and took her passion and understanding of ‘entrepreneurship’ to the Coeur d’Alene Chamber of Commerce. Here she has helped develop the Coeur d’Alene Chamber of Commerce into becoming the second largest Chamber of Commerce in the state of Idaho and considered to be one of the most dynamic Chambers in the Northwest. Presenting every second Tuesday of month at the Chamber’s Upbeat Breakfast, Marilee is also the brains behind ‘Coffee and Contacts’ a successful and distinctive marketing and networking forum held every quarter. Marilee lives in Coeur d’Alene with her loving husband, gorgeous golden retriever and unfettered cat.
March
"Vegas Night!"
Come join us on March 9th for our second annual Vegas Night! What to Bring: Poker Face
What to Wear: Mobster (Classic or Sopranos) or Tourist (Sorry, lost your College Fund or Sorry, lost your Inheritance!)  
There will be refreshments and hors d’ouvres, raffle prizes, various poker games and it’s all free. MAS members bring a guest, hope to see you there! RSVP to this email. Viva MAS Vegas!
April
"Healthcare Panel"
Please join us for the MAS healthcare panel discussion April 12.
The topic of discussion will be about the current status of the healthcare industry, future predictions, trends, issues, facility growth, and many others. The panel members include: Mike Kelly, Sacred Heart Medical Center, Director of Facilities Don Soltman, Kootenai Medical Center, Vice President Ancillary/Support Services Scott Somers, OMS, Architect
May
"Using Golf in Business - Full Day Seminar"
RSVP HERE! How well are you communicating with your clients? How can you build a client relationship outside of your workspace in places such as the golf course? First, let’s survey where you are at in the following categories:
1. I can't stand golf, don't play and I don't intend to—but I’m interested in learning enough about the game to be able to converse with current or potential clients and colleagues.
2. I golf, but I am a new or a novice golfer and I want to leverage golf for business gain—interested in learning about the possibilities.
3. I golf, but haven't leveraged the game for business gain—interested in learning how to begin.
4. I golf, well and leverage golf for business gain—but I am interested in learning more. If you fall under any of these categories, you don’t want to miss the Marketing Associates of Spokane April Seminar!!
We are flying in Hilary Bruggen Fordwich, an internationally renowned expert on business development, strategic relationship building, and client relationship management for professionals in service organizations and knowledge-based industries. A 9-handicap golfer, she also lectures and helped design the curriculum for the University of Maryland’s Golf for Business and Life program, a new PGA-sponsored three-credit course offered to graduate business students. 
By Jahi Chikwendiu -- The Washington Post Photo Hilary, President of Strelmark Business Development Consultants, out of Washington, D.C. offers a benefit to all participants from each of these four categories through an innovative, strategic relationship approach. She will be speaking about two topics that will apply to your everyday business development efforts: Business Golf 101
Golf is one of the most powerful business development and career advancing tools, yet many professionals still fail to recognize its value. This presentation highlights the latest business research with anecdotes that underscore the power of golf in leveling the playing field, moving up the ladder, bidding on projects, bringing in new business, and creating alliances to deepen existing client relationships. Participants will gain conversational fluency and a basic understanding of the game's history, rules, and language, including the most important etiquette tips from cell phone usage to the number one way to gain likeability on the golf course. Also addressed are common questions such as, "At what level do I have to play in order to participate in business golf?" The Golden Rules: Avoiding Business Golf Blunders
Unlike any other sport, golf provides an unparalleled opportunity to establish trust with prospects, clients, and colleagues. Indeed, it has become the sport of choice for many Fortune 500 executives. Yet business golf can actually be detrimental if not properly planned and played. Geared to those who want to better leverage their golf game for business gain, Bruggen sets forth her popular "business golf blunders to avoid," such as taking the wrong approach, poor planning from strategy to the smallest details, playing over your head, appearance malfunctions, winning the game but losing the client, and missing the critical cues about when to (and when not to!) bring up business. Check in: 7:00 a.m.
Morning Seminar (Business Golf 101): 7:30 a.m. to11:00 a.m.
Lunch: 11:00 a.m. to 12:00 p.m.
Afternoon Seminar (Avoiding Business Golf Blunders): 12:00 p.m. to 3:00 p.m.
June
"101 Financial Presentation on A/E/C Fees, Costs and Budgets"
The topic of the meeting is “A 101 Financial Presentation on A/E/C Fees, Costs and Budgets,” with guest speakers Jim Harakas, senior principal at GeoEngineers, and Karl Kolb, principal at Coffman Engineers. Please join us as they cover these topics: Explanation of A/E/C fee schedules and what it includes? How is it broken out into disciplines? How do they arrive at a certain cost proposal? General rules of thumb when creating a budget for a project that you follow? What project items are considered reimbursable and what items are considered non-reimbursable? How are they factored into the project budget? What are the different contract types? (i.e., lump sum, etc.) How do employee rates factor into your estimate? Have they ever done a fixed hourly rate for a project? (Ex. Staff level = $30 per hour and Senior = $90 per hour, the client pays $60 per hour regardless of if staff or senior complete the work).
July
"2007 Summer Social"
The MAS Summer Social will take the place of our July meeting. Please notice the summer social will be on July 27th, not our regular meeting time. Directions:
East on I-90 from Downtown
Take the PINES ROAD / WA-27 S exit- EXIT 289
Turn LEFT onto WA-27 / N PINES RD
Turn RIGHT onto E TRENT AVE / WA-290 E
Keep RIGHT at the fork to continue on E TRENT AVE / WA-290 E (Crossing into IDAHO).
E TRENT AVE / WA-290 E becomes ID-53
End at 26433 W Highway 53
Hauser, ID 83854-4592, US
August
"Downtown Spokane - Laying Foundations for a Prosperous Future"
Downtown Spokane -- Laying Foundations for a Prosperous Future
Downtown Spokane has seen outstanding growth over the past several years as the economic engine of our City. This growth has come in many ways through many partnerships, but one particular driving force behind the planning, advocacy and overall development has been the Downtown Spokane Partnership (DSP). The DSP was formed along with the Business Improvement District (BID) over a dozen years ago. Since then we, as a community, have seen over $3 Billion dollars of new or redevelopment as result of the hard work and effort of a variety of community members and organizations.
On August 9th Jami Cary, Marketing Communications Coordinator for the DSP, is going to share where we have been as a Downtown, where we are today and where we are going in the future. Though a relative newcomer to Spokane, Jami has seen lots of change and growth in Downtown over her last two years at the DSP, and helped address and work through many of the growing pains that come along with progress.
September
"Creating Satisfied Customers - What's Your Customer Service Plan?"
TITLE: Creating Satisfied Customers – What’s Your Customer Service Plan? OVERVIEW: When customers are satisfied with your products and services they become loyal customers. Customer Satisfaction equals repeat customers and business. This will be a discussion focused on the role of good Customer Service in creating satisfied customers. We explore the basics of a Customer Service plan and what to consider during each of the customer’s buying phase - the pre-sales, sales, and the post-sales phases. BIO: Mr. Yates has over thirty years of strategic business planning and management experience. Our team has expertise in Marketing, Sales, Business Development, and Customer Service with large, medium, and small companies in a variety of industry focus. We have developed Business-to-Business and Business-to-Consumer strategies that targeted domestic and international customers, for such companies as Cisco Systems, Inc., Seiscor Technologies, Inc (A Division of Raytheon Corporation), and Pacific Bell (now a part of AT&T). Don Yates, the Principle Consultant and Managing Partner at DA Yates & Associates, has a long career in the High Tech and Telecommunications industries, and has held senior management positions in Marketing, Sales, Customer Service, and Business Development. His expertise ranges from developing strategic business plans and strategies for products, services, programs, and companies that successfully targeted markets, to Customer Support service programs that increased Customer Satisfaction.
October
"Spokane Valley - Now and in the Future"
Overview: Join us on Thursday, October 11th as Rustin Hall, Board Chair and Eldonna Shaw, CEO for the Greater Spokane Valley Chamber of Commerce share details about the GSVCC’s vision and mission. They will also provide insight into issues affecting the Spokane Valley region including the Sprague / Appleway Revitalization plan, tourism, transportation and education. Bio: Rustin Hall, Principal with ALSC Architects, is the current Board Chair of the Greater Spokane Valley Chamber of Commerce. Rustin took over the position as of September 1st, 2007 after spending the previous year as the Chair of the GSVCC Government Affairs Committee. As the Board Chair, Rustin runs the monthly GSVCC Board meetings, the monthly Executive Committee meetings and also attends the Greater Spokane Incorporated monthly Board Meetings as an Ex-Officio.
November
"Sustainable Design and the Importance of Post Occupancy Evaluations"
The November 2007 meeting of the Marketing Associates of Spokane will feature a presentation by Laura Curry, Creative Director of Research and Consumer Insight at Mithun Architects + Designers + Planners of Seattle, Washington. The presentation will focus on Sustainable Design and the importance of Post Occupancy Evaluations. Attendees will learn how this element of sustainable design relates to marketing in architecture, engineering and construction firms today and what can be expected in the near future. Laura Curry has 20 years of experience performing cultural audits for developers, arts organizations, design agencies and municipalities. Prior positions include the Manager of Business Development at NBBJ and Manager of Annual Giving with the Seattle Opera. Ms. Curry has lectured on sustainability in retail design, as well as arts and contemporary culture. She has a Bachelor of Fine Arts in Arts Administration from the United States International University.
December
"MAS Holiday Party & Ornament Silent Auction"
Marketing Associates of Spokane invites you to attend their annual holiday party from 5:30 p.m. to 9:30 p.m. on Wednesday, December 5, 2007. All members and non-members and their guests are cordially invited to come and celebrate the season and network with other professionals. Lydig Construction is hosting and sponsoring the holiday party. Lydig's office is located at 11001 E. Montgomery Avenue. Please bring one or more hand-made tree ornaments for our third annual silent auction. All proceeds will be donated to Toys 4 Tots. Ornaments can also be dropped off prior to the party at Lydig Construction or at Northwest Mechanical Engineering located at 1010 N. Washington Street. For membership information, questions, or to donate an ornament(s) contact MAS Vice President Julie Culver at (509) 343-6963 or email jculver@nwme.net. Reservations are not required, but are requested by 11 a.m. on Friday, November 30, 2007. To view the party invitation click here.
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