Time and location: MAS meets the second Thursday of every month at noon at the Red Lion Inn at the Park located at 303 W. Northriver Drive in Spokane (unless otherwise noted).
Cost and cancellations: The cost is $20 for MAS members and $30 for non-members. Reservation deadline is the Tuesday prior to the meeting. Cancellations must be made 48 hours prior to the meeting date due to our venue guidelines or you will be charged for lunch.
Memberships and meeting attendance: For membership information or to make a reservation, contact MAS Vice President Lori Ott at (509) 458-6840 or MAS President Taryn Erickson at (208) 676-8001.
Sponsorship: Sponsoring a MAS meeting or seminar is a great way to advertise for your business and also support MAS. For more information, contact Gwen Crane at (509) 624-4220.
Contact April Smith, Membership Co-Chair at 509-363-3125 or asmith@geoengineers.com with any questions.
Mergers & Acquisitions with Mike Taylor, P.E.
Presenter:
P. Mike Taylor, P.E. - City of Spokane
Date:
9/9/2010
Time:
11:30 AM - 1:30 PM
Location:
The Lincoln Center 1316 N. Lincoln Spokane, WA 99201
Member Price:
$20.00
Non Member Price:
$30.00
Join Marketing Associates of Spokane for an insightful presentation about Mergers & Acquisitionswith Mike Taylor, P.E. For over 35 years, Mr. Taylor has worked in the local A/E/C community and during his career has managed multiple ownership transitions, mergers and acquisitions. He will share his expertise, lessons learned and other tips. Mr. Taylor will also provide his expert breakdown on ownership of companies and management of both large staff and projects. Don't miss this unique opportunity to learn more about transitions and business ownership!
Mr. Taylor now serves as the Deputy Division Director for Community and Economic Development for the City of Spokane, in Planning, Engineering Services and Building Services. He is a 35-year entrepreneur of 12 different businesses including Taylor Engineering, other civil engineering and surveying companies, land development entities, software companies and consulting businesses, most of which thrive under new ownership in our local market today. Mr. Taylor is a licensed professional engineer, business coach, and has been a Board Member and Chair for many local community organizations. He is also the founder of StrengthsMapper, a software company with powerful and effective tools to help personal growth and development. Click on the link for a more complete biography on P. Mike Taylor, P.E. http://maspokane.org/meetings/p_mike_taylor_p_e.asp
MAS Survey Report - Regional Market & Client Study
Presenter:
Marketing Associates of Spokane
Date:
8/27/2010
Time:
8:00 AM - 8:00 AM
Location:
Spokane, WA
Price:
$150 Member / $200 Non Member
This survey focuses on areas of the proposal process and consultant relationships we know you are most interested in learning more about. Desautel Hege has interviewed a wide range of influential entities in eastern Washington and northern Idaho, including K-12 school districts, higher education institutions, healthcare facilities, municipalities, tribal agencies, transportation entities and utilities.
Results from these interviews are compiled into a report designed to give you insight into what actions or changes your organization can make to improve your own proposal processes and relationships as consultants. The information contained in the report is relevant to our membership across a variety of industries and specific to the work we know you are looking for in our own region. We think you will find it very resourceful!
The member price is $150 and $200 for non-members. Pay and order by clicking on the RSVP button below. Reports will be mailed when payment is received.
Recession Requires Rethinking: Adjust to Engage Your Clients
Presenter:
Teresa Krohn
Date:
8/12/2010
Time:
11:30 AM - 1:30 PM
Location:
The Lincoln Center 1316 North Lincoln Street Spokane, WA 99201
Member Price:
$20.00
Non Member Price:
$30.00
Terri's presentation at the Marketing Associates of Spokane meeting can be downloaded here.
How can professionals adjust our thinking caps to meet clients' needs in recessionary times?
MAS presents Teresa Krohn, a seasoned marketing professional, who will provide insight into the changing set of standards and values facing our clients today. In response to the recession, clients are questioning prior purchasing habits, which will result in a new reality in the industry. She will present new rules of engagement through use of the four R's - Reclaim, Retrench, Reset, and Reinvent. In times of recession, firms must rethink and reposition efforts for engaging our clients.
Teresa Krohn was recently featured in the "Smart Business" section of the Spokane Catalyst Magazine, click here for her recently published article. She has over 30 years of marketing experience, helping companies improve client relations through effective marketing strategies and plans.
New Downtown Transit Project - Impacts of U-District, Commercial Growth
Presenter:
Molly Myers, STA
Date:
7/8/2010
Time:
11:30 AM - 1:30 PM
Location:
The Lincoln Center 1316 North Lincoln Street Spokane, WA 99201
Member Price:
$20.00
Non Member Price:
$30.00
MAS presents a program for A/E/C consultants get an inside look into new planning and funding of downtown transit alternatives - directly related to the growing impact of the University District (especially the new medical school), increased need for student housing, and new commercial developments around the downtown corridor. This is an opportunity for the A/E/C industry to learn about the first stage of planning and grant funding, and also to weigh in on transit alternatives and local impact.
Molly Myers from Spokane Transit Authority will discuss with A/E/C consultants key elements of the Downtown Transit project, how the project is moving forward and the impact to our industry and the community as a whole. The presentation will highlight:
Information about the new STA and Downtown Transit project
Overview of the recently conducted Downtown Transit Alternatives Analysis
How this project will affect the A/E/C industry and surrounding communities
Challenges and opportunities facing the STA and Downtown Transit project
Molly joined Spokane Transit Authority on January of 2002 as the Communications Manager for the Light Rail Project. Her responsibility was to create and implement the public information program for the project. Molly is currently the Communications Manager responsible for all internal and external marketing and communications for the agency.
The Lincoln Center 1316 North Lincoln Street Spokane, WA 99201
Member Price:
$20.00
Non Member Price:
$30.00
Join MAS for a presentation providing insight into these higher education institutions. This is a rare and unique opportunity to gain information from these local representatives:
Spokane Community Colleges - Dennis Dunham
Washington State University, Riverpoint - Ryan Ruffcorn
Eastern Washington University - KC Traver
Gonzaga University - Mac McCandless
MAS will be conducting a Q&A session, highlighting how consultants can better serve these higher education institutions, and opportunities to team in the future. These representatives will provide preferences for consultant selection, proposals and interviewing, enrollment projections, upcoming projects, and much more.
Marketing Ethics During Economic Downturns: You Be the Judge
Presenter:
Taree Bollinger, CPSM & Pam Heeke, CPSM
Date:
5/13/2010
Time:
11:30 AM - 1:30 PM
Location:
Red Lion River Inn Spokane, WA
Member Price:
$20.00
Non Member Price:
$30.00
Join MAS as we learn about "Marketing Ethics During Economic Downturns." The temptation to push ethical boundaries grows as marketing opportunities decrease and competition intensifies. Tactics that were previously frowned upon - bait and switch, low balling and stretching the truth - appear to garner more consideration when preparing proposals during periods of monetary crises. "Hey, just win the project for us; we'll negotiate the details at the bargaining table." After all, everybody's doing it.
Did your firm change their marketing strategies during the recent economic downturn? Were you asked to perform activities which made you feel uncomfortable because they were outside your personal code of ethics? Did they work? Was the reward worth the risk?
As work becomes scarce, it is easy to blur the distinction between finessing the sale and telling out and out lies. After all, isn't buffering and gamesmanship expected in the business world? Pam and Taree invite "you to be the judge" by participating in a lively marketing ethics workshop that combines discussion and exercises at the May luncheon. You will learn to:
- Judge your own ethics by applying a self test
- Explore alternative solutions to "everybody's doing it"
- Differentiate between unethical and illegal behavior
For a sneak preview, read the October 2009 issue of "The Marketer" which features the speakers' latest article on marketing ethics. View more information about the speakers Pam Heeke & Taree Bollinger.
Join MAS to learn about Business Credibility - How To Gain It & Leverage It, presented by 'About People.' This unique program is based on professional experience and research conducted by Michael Lovas and Pam Holloway, as well as their newest books and articles on the subject.
In this program, you will learn the essentials of business credibility - what the authors call "Credibility Anchors." You will also learn various ways to implement these Anchors. The ultimate objective is that you get a head start on your own Credibility Plan, with direction on how to implement it.
Red Lion Inn at the Park 303 West Northriver Drive Spokane, WA 99201
Member Price:
$20.00
Non Member Price:
$30.00
It's Time To Get Social Social Media & How To Make It Meaningful For Your Business
Please join us to discover the "The Purple Turtle Approach - a guide to mastering the art of Social Media." Brad and Sara Greene from The Purple Turtle, Inc. will be our special guests speaking on this timely topic.
Learn tools that will help you develop a social media strategy, target an audience, gain design and development ideas, and proceed with cost effective implementation.
They will address the following questions and more:
-How do you currently utilize social media (facebook, twitter, blog)?
-Do you find it challenging or confusing?
-Which social media outlet is the most effective for specific industry?
-How can one be successful in implementing social media?
-How do you reach a target audience?
-How can you be sure you are conveying the right information?
For more information on this month's speakers, click here.
Red Lion Inn at the Park 303 West Northriver Drive Spokane, WA 99201
Member Price:
$100.00
Non Member Price:
$125.00
Join MAS for the January Seminar discussing how your firm can develop and capture more work. Please note the change from the usual date. Networking starts at 7:30am and the meeting starts promptly at 8:00am.
Dr. Janet Sanders will answer the following questions and more, leveraging her 25 years of communications and consulting experience, as well as her management tenures with Fortune 500 companies: -How can we get decision-makers to want us if we don't know who they are?
-How can we convince decision-makers we'll give them what they want and need if we don't know what that is?
-How can we demonstrate we're better than the competition when we don't know who else is on the short list?
-How can we build rapport and trust with people unknown to us?
-How can we explain possible solutions to challenges hidden from us?
Justice should be blind, but strategy can't be. This workshop identifies the data a firm needs to wire the work, be #1 at the end of a competitive selection, and how to find the work. Participants will come away with a list of critical questions - as well as tools and techniques for getting answers that a variety of firm personnel can employ - to win more.
For more information on Janet Sanders, click here.
